She’s disappeared, as has her web-blog!!! Anyone seen her? We need her back here right now, otherwise I’ll eat all the pies. (All of them.)
Yes! It is true! Finally, all my dreams have come true, for I am being paid to be fat. Paid in Canadian dollars (or “Loonies”, as they are called, in honour of a bird that I do not believe exists even in the European imagination), for wiffling on about what it is like to be a porketeer.
Let me explain. I work in an ‘advertising agency’, where I am a ‘planner’ (or “planificatrice stratégique” when in the French part of Canada). This means that I read things (mainly on the internet), try and make very complicated ideas (about for e.g. chips and the weather) very simple, write things down (sometimes on charts, sometimes on the wall in blunt wax crayons), write a very great many emails and talk about stuff with other ‘planners’, ‘creatives’ and ‘account handlers’. It is great.
Of late, I have been working on a weight loss brand. It is quite interesting, and I will be sharing my ‘findings’ (”Weight Loss Gain Train”, anyone? Any takers for the “Transtheoretical Model of Behaviour Change”?) with you, my eager readers, any day now. (I hasten to add I have lost no weight; in fact I have put on three pounds of late, but at least I know the transtheoretical reason why.)
In the meantime, I must confess to having been “stumped” by a section of the presentation I must make to my client(s) and a room full of (thin) advertising types the day after tomorrow. It is quite ridiculous, and not unlike asking Tony Parsons what it feels like to be a preening cockmonkey: yes - I must try and ‘get inside the mind of the consumer’ and try help them to understand what it feels like to be fat. In the ‘advertising business’, it is called “getting inside the mind of the consumer” - but I’m fucked if I know what to do.
Anyone got any ideas?